When we talk about content in marketing we cover several aspects of content . Let’s break down each one step by step ..
For understanding the depth of content Marketing , we need to through the definition of Content .
A piece of sentence that targets your exact audience who you want to reach out as simple as that , the content is mainly the thing that converts your audience into your desired lead .. and what’s the matter is how you could do that ? Well , to deeply understand you have to know ‘’need ‘’ and the first thing we recognize is the content angles .
In content angles , when we target audiences , its raise a lot of questions in mind :
- What are some of the insights about your field that many people find surprising?
- What are the “simple truths” about your field that make you say, “Actually, it’s a lot more complicated than that”?
- How will their life change if they accept this?
- How can your brand help your audience implement this idea? (this creates a link between your content and your offers or solutions)
- What other brands or people talk about this? (this can direct you to collaboration opportunities)
- Which task can they complete once they are finished reading your content ?
These questions give you a clear mind statement about your audience and help you research your target audience more efficiently .
And after researching the specific audience , then it’s time to put your content into a bowl of action , how ? So for that , we must apply the Ann Handley secret sauce formula to create more effective and inspirational content in marketing …
Secret Sauce Formula (SSF):
According to Ann Handley’s (One of the top 10 USA Marketers) SSF is :
“Here’s a memorable formula that captures the sweet spot of your quality content . . . Utility x Inspiration x Empathy = Quality Content.”
If we go deep down in these three words Utility , Inspiration , Empathy , we find out the immerse in these words that Ann describes in her formula .
If we talk about Utility, that is ‘’Bring Value from trusted Resource’’and when we turn in Inspiration we say how you capture the heart and mind of the audience . The most important and last ingredient in our recipe is ‘’Empathy’’ is more like how you see and understand your audience more than others , which include how you helped them get their most desired .
In the next step we must go through the :
Six Principles From Epic Content Marketing
Brian Piper discusses different epic marketing tips in his book , according to him there are essential six principles that every content marketer should follow . Before open up his principles about content strategy he share his views :
‘’ We marketers need to positively affect [customers], engage them, and do whatever we must to help stay involved in their lives and their conversations.”
Brian Piper
So here are your six steps to unlock the content strategy , use them in your content planner as a remarkable addition.
- Fill a need.
It simply means that your content fills the desire of what they wanted .
- Be consistent
Like you see the word ‘’ consistent ‘’ , you should do it without any break and that’s where you confirm your audience fully trusts you , either its newsletter , or any UGC post .
- Be human
Well , that explains all , that every human has its unique style to create content .
- Have a Point of view
It’s always a risk -win game , so you should play on each side of it .
- Avoid ‘’sales speak’’
If you use jargon and day-to-day terms , the customer won’t notice your content ,try to be like a human talking to other humans and fulfill their needs .
- Be best of breed
It’s like a race in which you strive for the best of what is available in your content niche .
“People always want to be educated, to be entertained, to be engaged emotionally in the content they consume; those things are not changing. And if we focus on fulfilling those needs, we will do well.” –
Now you have the clear view that we must understand what’s best for our audience and how we fulfill their needs through our content .