eCommerce Brand
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Category
eCommerce Marketing
Client
freelance
Start Date
2025
Name
Aromish
Project Description
Creative Direction
Design signature collections that balance scent, color, and form.
Build seasonal themes and drops around moods, cities, or cultural moments.
Collaborate with artists or scent houses to co-create unique experiences.
2. Brand Strategy
Own the category: branded as the original scented beaded bag brand.
Craft the brand voice to reflect self-expression, personal style, and sensory storytelling.
Highlight the dual-purpose function: fashion accessory + mood-enhancer.
3. Marketing & Growth
Launch with bold storytelling across TikTok, Instagram, and pop-up events.
Tap micro-influencers and stylists to style and review the bags.
Run “Scent Personality” quizzes and curate bags based on user profiles.
4. Product Innovation
Introduce refillable scent capsules or swappable scent liners.
Explore matching accessories—like scented keychains, wristlets, or travel pouches.
Build collectability into the product line (numbered editions, collabs).
5. Operations & Sustainability
Use eco-conscious materials where possible.
Work with ethical artisan collectives for beading craftsmanship.
Package each bag with reusable, minimalist wrapping.
THE STORY
Origin Story:
The idea for Aromish was born from a personal truth: a lifelong connection to scent. Growing up surrounded by the natural fragrance of flowers, I developed an intuitive sensitivity to how scent shapes memory, emotion, and presence.
Years later, while teaching a marketing class on idea validation, I found myself encouraging students to chase concepts that feel different—ideas that deserve to exist. In that moment, it struck me: the market is saturated with beaded bags, but none that blend craftsmanship with fragrance.