Social Media Marketing
Led and executed social media strategies for both an established digital education brand and a range of freelance clients across different niches. My work focused on driving brand awareness, growing engaged communities, and converting followers into customers.
Category
Social Media Marketing
Client
Digital Mentors Academy
Project Description
Grew Digital Mentors Academy’s Meta by over 8-9K followers in 6 months.
Achieved average engagement rates of 8–12% on client accounts.
THE STORY
Designed and managed content calendars across Instagram, Facebook, and LinkedIn.
Created high-converting post copy and visuals tailored to the brand’s voice and audience.
Ran targeted ad campaigns, increasing lead generation by 40% within 3 months.
Tracked analytics weekly and optimized content based on performance insights.
Developed growth strategies that consistently increased organic reach and follower count.
Built brand identities from scratch — including tone, aesthetic, and engagement guidelines.